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"Different spokes for different folks" – that's how Wheel Sport Bicyles approaches making sure their customers find the perfect bike. This assignment took us to bike parks and national parks to show how biking is for everybody. 

Director / Producer / Editor: Kris Faulkner

Director of Photography:  Jon Kurtiz

Second Camera: Kris Faulkner

Aerial Cinematography: Jesse Slesar

“There are some games you don't get to play unless you are all in.”
                                
― Jordan B. Peterson